Pacific Elite Near Completion of Rebranding Project

by Jennifer Maimone - Thu, May 14, 2015 7:58 AM

Downey, CA, May 15, 2015 – Pacific Elite Collision Centers is thrilled to announce the near-completion of its rebranding project. This has been a monumental task for Pacific Elite, with its end goal to bring one, recognizable name to Pacific Elite’s insurance partners and customers.

Pacific Elite started their rebrand in 2014 after The Elite Group merged with Pacific Collision Centers. By combining the two names into one brand, Pacific Elite aims to achieve the same attention and loyalty as the original two names did. Additionally, Pacific Elite has updated its logo, given each center a uniformed, fresh look, and will be introducing a new corporate office, located at 11899 Woodruff Avenue, in the city of Downey. The location of the new corporate office will be made official by mid-June, after Pacific Elite’s most recent acquisitions complete their integration to the rebrand.

Shirin Hezar, CEO of Pacific Elite Collision Centers is very enthusiastic for this rebrand, noting how consistency is key for their customers. “The customer should have the same high quality experience with collision repair, whether they are visiting our centers in Canoga Park, Torrance or Costa Mesa. This consistency begins with all of our stores carrying an identical appearance, style and signage that equates to brand recognition across the board.”

Pacific Elite Collision Centers is a family owned and operated MSO of 15 auto body repair shops. With Pacific Elite, customers enjoy the same personalized customer care and attention to detail that is expected of local, independently owned auto body shops. You can learn more about Pacific Elite at, or you can follow them on Facebook or Twitter


Pacific Elite Logo

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Jennifer Maimone