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What is ASA?

“The Automotive Service Association (ASA) advances professionalism and excellence in the automotive repair industry through education, representation and member services. Since 1951, the Automotive Service Association (ASA) has been the leading organization for owners and managers of automotive service businesses that strive to deliver excellence in service and repairs to consumers.”

ASA History

The Automotive Service Association’s history began May 31, 1951. ASA is a not-for-profit trade association headquartered in the Dallas/Fort Worth, Texas area, and it has thousands of members nationwide and around the world. ASA members agree to adhere to the association’s Code of Ethics. Members perform mechanical, auto body and transmission repairs, and can be identified by the red, white and blue ASA sign.

ASA’s Code of Ethics

The owners and managers of automotive service businesses that belong to the Automotive Service Association (ASA) agree to adhere to a Code of Ethics. ASA’s Code of Ethics is the automotive service industry’s standard for professional business practices.

  • To perform high-quality repair service at a fair and just price.
  • To use only proven merchandise of high quality distributed by reputable firms.
  • To employ the best skilled technicians obtainable.
  • To furnish an itemized invoice for fairly priced parts and services that clearly identifies any used or remanufactured parts. Replaced parts may be inspected upon request.
  • To have a sense of personal obligation to each customer.
  • To promote good will between the motorist and members of the association.
  • To recommend corrective and maintenance services, explaining to the customer which of these are required to correct existing problems and which are for preventive maintenance.
  • To offer the customer a price estimate for work to be performed.
  • To furnish or post copies of any warranties covering parts or services.
  • To obtain prior authorization for all work done, in writing, or by other means satisfactory to the customer.
  • To notify the customer if appointments or completion promises cannot be kept.
  • To maintain customer service records for one year or more.
  • To exercise reasonable care for the customer’s property while in our possession.
  • To maintain a system for fair settlement of customer’s complaints.
  • To cooperate with established consumer complaint mediation activities.
  • To uphold the high standards of our profession and always seek to correct any and all abuses within the automotive industry.
  • To uphold the integrity of all members of the Automotive Service Association.