Why is ABRA considered America's most recommended auto body repair shop?

by Tom Zoebelein - Fri, Jun 20, 2014 12:26 PM

A thirty-year history of excellence


Beginning thirty years ago in 1984, when Roland D. Benjamin co-founded ABRA Auto Body in Fridley, MN, our shop featured modern high-tech equipment, a highly trained staff, and a clean, customer friendly environment. From the first day, ABRA’s team set out to provide quality repairs and superior customer service.


ABRA’s unique approach to the auto body repair business quickly earned the support of car owners and major car insurance companies. The success of ABRA’s business model led to the opening of a second auto body repair facility only eight months after the first body shop location opened.


Continuing their steady growth, In 1987 ABRA launched a franchise program to manage accelerated growth. Within two years, ABRA had grown to eleven locations in multiple states.

A satisfied ABRA auto body shop customer

The addition of auto glass services


Not all body shops do their own auto glass and windshield replacements. In fact, most of them send this out to specialty shops that can cause delays and craftsmanship issues. Responding to consumer needs, ABRA added certified glass installation services to its collision repair centers. ABRA Auto Body & Glass now includes full-service mobile glass replacement and windshield chip repair.


By 1992, ABRA continued to add auto body repair services. Paintless Dent Removal (PDR) offered car owners a viable alternative for low-cost repairs involving dings or dents commonly known as “parking lot rash”. ABRA’s Paintless Dent Removal Division became a significant part of ABRA’s annual sales. With the rapid acceptance of PDR, ABRA created the industry’s first ever, traveling “Catastrophe Team” to support vehicle owners and major insurance companies after severe hailstorms.


ABRA is dedicated to achieving their company wide goal of being number one in customer satisfaction through high quality repair and service.


Other reasons why ABRA is considered America’s most Recommended Auto body repair shop


  • ABRA’s Commitment to Excellences
  • I-CAR Gold Class Certified- The industry’s top certification
  • Quality- ABRA’s get the job done Right the First Time, On Time® mission.
  • Technology- All ABRA shops have the latest in Auto body repair equipment and technology.
  • 24-Hour Customer Service
  • BBB Ranking


Convenience when you need it the most


Currently ABA has over 215 locations including this one. In addition to our geographical footprint, we also offer direct insurance billing so that you don’t have to wait to get your insurance check before you can get your car fixed. ABRA also offers vehicle towing, and other transportation services so that you are never left stranded, anywhere.


Lifetime Guarantee On All Body & Structural Repairs


ABRA takes great care to ensure every repair meets their standards of quality. As a result they guarantee all structural and body repairs are performed according to original factory specifications.


ABRA guarantees for as long as you own your vehicle, that they will, at their expense, correct all defective or faulty repair work attributable to their services stated on the repair invoice. This guarantee does not cover damage caused by rust, unreasonable use, or improper maintenance and care of the vehicle.


This guarantee covers labor only and does not apply to parts, materials or equipment which may be covered by the manufacturer’s warranty and is for bodywork and structural repairs only.


Well-trained and qualified technicians

A top-notch facility with sub par technicians is no benefit to you at all. That is why ABRA’s rigid certification standards and on-going training programs ensure that your vehicle is repaired by qualified, professional technicians using only the most current techniques and products. A quality control technician monitors the repair process to ensure a finished product that meets ABRA’s goal of providing the highest level of customer satisfaction in the industry.


All ABRA repair centers are equipped with the latest in collision repair technology. State-of-the-art frame systems align your vehicle to original manufacturer specifications. Original factory paint formulas, modern paint application systems, and oven-baked drying all work to produce a guaranteed color match.*

Color Match Guarantee

Gauranteed color match

ABRA will restore your vehicle to the original factory color (excluding excessive fading). We guarantee your paint against primer adhesion problems, peeling, blistering, wrinkling, and loss of gloss or shine.


*Older vehicles with excessive paint fading may not be eligible for this guarantee.


So in the unfortunate event that you find yourself in the need of auto body repair shops, why take a gamble on a shop you don’t know. Instead take America’s recommendation and take your car to an ABRA auto body repair shop near you.